INEWS DISCONTINUED FOR MEDIACENTRAL SOFTWARE

AvidвЂ™s preeminent customer community uses AvidвЂ™s comprehensive tools and workflow solutions to create, distribute and monetize the most watched, loved and listened to media in the world-from prestigious and award-winning feature films to popular television shows, news programs and televised sporting events, and celebrated music recordings and live concerts.

ДЄvid delivers the most open and efficient media platform, connecting content creation with collaboration, asset protection, distribution, and consumption. To learn more about MediaCentral | Editorial Management, please visit. вЂњMediaCentral | Editorial Management is designed specifically to meet the needs of smaller post production and broadcast teams working with Avid NEXISВ®, giving them enhanced collaborative capabilities, greater control over their media assets, and the ability to stay in complete sync so that they can turn around their projects on time and at the highest quality.вЂќ вЂњVideo post production teams face greater pressure than ever before to work faster in higher resolutions like 4K and 8K,вЂќ said Alan Hoff, Vice President, Market Solutions at Avid. вЂњMediaCentral | Editorial Management allows our teams to stay in sync by giving our show runners, story producers and assistant editors the ability to work within the same environment as our editorial team, giving them the tools they need to contribute to the story without ever having to leave their creative applications.вЂќ вЂњBeing a mid-sized production studio in an atypical market, we need to be as nimble and cost effective as possible expanding project and media management tasks outside of Media Composer allows our team to collaborate with the speed and efficiency we need to take on demanding jobs under tight deadlines,вЂќ said Scott Roy, SVP of Post at Trailblazer Studios, which has been beta testing MediaCentral | Editorial Management. Enabled by Editorial ManagementвЂ™s new HyperBin architecture, for the first time ever, assistants and producers can create and modify HyperBins, add locators and metadata, create subclips, and perform other asset management tasks-all from MediaCentral | Cloud UX, an easy to use web browser interface, freeing the editor to spend more time creating and less time finding and managing media. Part of AvidвЂ™s latest video post production workflow innovations, MediaCentral | Editorial Management is a simple-to-deploy asset management tool that enables small-to-mid-size post production and broadcast teams to collaborate through secure, reliable and easily configured media workflows from both an integrated panel inside Media ComposerВ®, as well as from a web browser and mobile clients.

With greater integration, speed, and collaboration, everyone from small editorial teams to larger post facilities can benefit from the platform. MediaCentral | Editorial Management delivers intuitive media management in a streamlined user interface.

INEWS DISCONTINUED FOR MEDIACENTRAL SOFTWARE

Avid (Nasdaq:AVID), the leading technology provider of software tools and platforms that power the media and entertainment industry, today announced the immediate availability of MediaCentralВ® | Editorial Management, an all-inclusive collaboration platform that empowers entire teams to take part in media creation workflows.

Inews discontinued for mediacentral